to Article Index
Google Ranking Tips
considers keyword density in the body of a page for determining
relevancy too, so make sure your keywords and phrases appear a
couple of times throughout the whole page. Don't go overboard
though, a density of 6-10% seems to work best.
Google has recently been noticed to give a substantial amount of
"weight" to words appearing between the various header tags. These
are tags designed to help you split up sections of your page, so
this approach by Google seems to make sense. The header tags go from
<h6> the smallest to <h1> the biggest, the bigger the heading tag
the more relevent your page will become for the words within it. It
is for this reason that you should always try to have your most
important words within these tags as often as possible throughout
Other advice about making your page relevant would be to make as
many keywords appear within bold <b> tags as you can. In the past
Google has been known to index text in alt image tags, whether they
still do or not I don't know but it couldn't hurt to include
keywords in these tags anyway.
One final tip on page relevancy is the point on having your keywords
and phrases in links which point to your site. It's a good idea to
have the linking text contain your keywords as Google even says
itself in its description of its Pagerank technology that it
analyzes pages that links come from.
How much keyword laden links matter is anyone's guess. I have
however noticed a lot of sites which give the HTML code to visitors
who want to exchange links do include keywords in the actual linking
area. You should do this too on your links page, say something like
"if you want to link to this site, please use the following code".
The code would of course have your most important words in the
actual link text and your less important words in the accompanying
description of your site.
In the above section of the article you've learned what areas Google
uses and looks at when looking for a relevant site, but what method
does Google use to determine which site is better, the answer is the
Pagerank is as the name suggests a ranking system of pages. It works
on the basis that if a website ABC.COM has been linked from a
website XYZ.COM, abc.com must have some good content and therefore
Google will count the link from XYZ.COM as a vote for ABC.COM. You
can check your Pagerank on Google by downloading the Google toolbar
The Pagerankô scale goes from 1 to 10 on the Google toolbar and from
1 to 7 beside listings in the Google directory. A less important
site is of course a site with a PR of 1 and a very very important
site is a site with a PR of 7 or 10, in the directory or toolbar
The more links or votes a site has the more important it must be and
therefore the higher it will rank for search words which it is
relevant to, right?, WRONG!.
Google does not simply count the number of incoming links a page
has, if that was the case every webmaster from Iceland to Vietnam
would try and exchange links to every Tom, Dick and Harry website
that would let them. In Googles own words:
"Google looks at more than the sheer volume of votes, or links a
page receives; it also analyzes the page that casts the vote. Votes
cast by pages that are themselves "important" weigh more heavily and
help to make other pages "important."
to Article Index