to Article Index
Google Ranking Tips
Pagerankô and web directories
The best thing you can do for your PR seems at the moment seems to
be getting listed in Dmoz.org. Dmoz.org is home to the Open
Directory Project which is a human compiled directory of websites.
Pagerankô is widely known to be biased towards big name directories
such as Dmoz.org, Yahoo and Looksmart.
This is true, especially in the case of Dmoz.org. These ODP links
are treated like gold by the Pagerankô system. It doesn't even
matter what the individual PR of the category page is. I have seen
sites gain a large PR boost on the toolbar as soon as Google updates
its directory with the latest one from Dmoz.org. This is because
Google uses its own version of the ODP for the Google web directory.
Don't believe ODP links are very important to Pagerankô?
Don't believe a listing in the ODP will boost your ranking?
Well they are and it will. Perform a search for almost anything on
Google and you'll discover that 75-80% of the top 10 results are
also indexed in the Google directory and therefore also listed on
Dmoz.org. The fact of the matter seems to me to be if your not
listed with the ODP, you shouldn't expect much traffic from Google.
Getting a listing is not difficult, it does sometimes take time but
it's not difficult. Just make sure your site has good content and
follow the guidelines for adding a URL. Try to get your index page
listed at least. I say at least because although ODP claims only to
list your index page, there are plenty of sites with 5 - 10 pages
Therefore if your site has very distinctive sections you can submit
each section, beware though that this must be done slowly, otherwise
you may be banned from the directory altogether for spamming. Once
Google updates its directory these listings could do wonders for
your sites Pagerankô. My article entitled Open Directory Project
guide is a complete guide to getting into the ODP, I highly
recommend you read it.
Regarding Yahoo and Looksmart, Pagerankô will usually allocate a
more than normal amount of PR boost for any sites listed. Tips on
getting listed in Yahoo can be read in Yahoo submitting tips.
If you're a non-commercial site or have a site that's almost
completely non-commercial you can get into the Looksmart directory
through http://www.zeal.com. I really love this site, just like
Google obtains its directory results from ODP, Looksmart obtains its
non-commercial listings from the Zeal web directory. Without Zeal I
would have to fork out hard earned cash and all my site does is
provide free information in the form of articles and tutorials.
To continue, I submitted AKA Marketing.com on a Tuesday and was
listed in Zeal by Thursday morning. On Monday I checked my logs and
found lots of referrals from Looksmart, I was in Looksmart already.
I looked at my logs later only to find MSN had updated its database
from the Looksmart database and was sending me loads of visitors
because of the good listing I got. My site was listed in Zeal,
Looksmart and MSN within six days. Needless to say I highly
recommend you get over to Zeal.com and submit your site.
Before you can submit a site however you must pass a member quiz,
the quiz is a fairly simple straightforward one, you might however
learn a thing or two while doing it.
If you happen to be a webmaster that has a listing in all three of
Dmoz.org, Yahoo and Looksmart then I'm guessing your site has good
to very good PR and rankings.
Google ranking tips - Conclusion
In closing I would like to recap on some of the main points you have
just read. Be sure to have your main keywords and keyphrases in your
title tag and well spread throughout your page, use header tags
wherever possible. Get as many links from as many high PR low number
of outbound links pages as you can. Get listed with Dmoz.org, Yahoo
Well that's it. I hope you have enjoyed reading this Google Ranking
tips article as much as I have enjoyed researching and writing it. I
also hope that you can put this advice into use and help get
yourself some real traffic.
Article by David Callan. David is an Internet marketing
professional and webmaster of
Marketing.com webmaster forums. Visit his webmaster forums for
the latest discussions on search engines, website authoring and
Internet marketing related issues and topics.
to Article Index