Creating Keyword Rich Pages
Once you have created the page, ensure that the name of the file in
which it is saved contains the keyword and that the individual words
of the keyword are separated by hyphens. In this case, the name of
the file would be travel-to-australia.html. This will get you a
higher ranking in the few search engines which give a lot of
emphasis on the keyword being present in the file name.
That's it! When you want to target another keyword, simply create
another KRP for it using the procedure outlined above.
After you have created the KRPs, you cannot simply upload them to
your site and submit them to the search engines. This is because the
search engines take a rather dim view of pages which only contain
outgoing links to other pages but do not contain any incoming links
from other pages. The search engines may penalize sites which have
What you need to do is to directly or indirectly link the KRPs with
your home page. If you are going to create many KRPs for your site,
it will be impractical to link the home page directly with all the
KRPs as this will needlessly clutter your home page. Hence, what you
should do is to create a separate page in your site called a Sitemap
page (name it something like sitemap.html). Add links to all the
KRPs from the Sitemap page. The text that you use to link to a
particular KRP should be the same as the keyword that the KRP is
being optimized for. Hence, the link to the travel-to-australia.html
file should say "Travel to Australia".
Now, some search engines refuse to spider pages which only contain
links to other pages and nothing else. Hence, if the Sitemap page
only contains links to the KRPs but contains no other content, the
search engines may ignore this page. Hence, what you can do is to
add a short description of the content of each of the KRPs after you
have added a link to that KRP in the Sitemap page. This ensures that
the search engines will not ignore this page.
After doing all this, simply link the home page of your site with
the Sitemap page using a text link. Then, submit your home page, the
Sitemap page and each of the KRPs to the search engines. When you
are submitting these pages, to be on the safe side, make sure that
you submit no more than 1 page per day to any search engine -
otherwise, you run the risk of some search engines ignoring some of
the pages you have submitted. You can submit your site by going to
the individual "Add URL" pages of each engine. Or, in order to save
time, you can use our free submission tool which helps you submit
your site manually to the search engines, without having to go to
the individual "Add URL" pages of each engine.
Follow all the rules that I have outlined in this article and you
can soon see your search engine blues disappear for ever!
Article by Sumantra Roy. Sumantra is one of the most respected and
recognized search engine positioning specialists on the Internet.
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