Improve the Link Popularity of your site
By Sumantra Roy
Link popularity, i.e. the number of sites which are linking to your
site, is an increasingly important factor as far as search engine
placement is concerned. Other things remaining the same, more the
number of links to your site, higher will be its ranking.
What is important is not only the number of links to your site, but
also the types of sites which are linking to you. A link from a site
which is related to yours is more valuable than a link from an
In this article, I explore different methods by which you can
improve the link popularity of your site. I start with a method that
you shouldn't bother using, then go on to the moderately effective
methods, and then end with the most effective methods you can use to
boost the link popularity of your site.
1) Submitting your site to Free For All (FFA) pages
A common misconception among many Internet marketers is that while
FFA pages may not directly bring in traffic to your site, it will
help to improve the link popularity of your site, and hence, will
indirectly bring in traffic through the search engines.
Nothing could be further from the truth. Most FFA pages can contain
only a certain number of links at a time. This means that when you
submit your site to a FFA page, your site will be placed at the top
of the page. However, as more and more people submit their sites to
the FFA page, your site will be pushed down, and finally, when it
reaches the bottom of the page, it will be removed.
Now, since you can bet that plenty of other people are also
submitting their sites to the FFA pages, your site will remain in
these pages for only a short span of time. Hence, in order to ensure
that the search engines see your site if and when they come to
spider the FFA page, you will need to ensure that you submit your
site to these FFA pages on a regular basis - at least once a week.
Even if you used an automatic submission program to do it, can you
imagine a worse way to spend your time and/or money? Furthermore,
many search engines recognize these pages which only contains links
to other sites as FFA pages and may completely ignore them. And
while I haven't yet seen any evidence that submitting to the FFA
pages will actually penalize your site, there is every possibility
that this might happen in the future.
Hence, when it comes to FFA pages, my advice is simple: don't even
think about them.
2) Starting an Awards Program
A moderately effective method of improving the link popularity of
your site is to start an awards program. You can have web sites
which are related to yours apply for an award from your site. The
sites which win the award get the chance to display the logo for
your award. This logo is linked to your site, preferably to a page
which contains more information on the award.
If you publish a newsletter, consider declaring the winners in your
newsletter. You can also perform a review of the winners' sites in
your newsletter. This adds useful content to your newsletter and
also gives more webmasters the incentive to apply for your award,
since you may review their sites in your newsletter. This also gives
them the incentive to subscribe to your newsletter to see if they
win the award.
Make sure that you give awards to only those sites which deserve to
win. If you give your award to sites which don't deserve it, your
award will have little credibility, which will, in turn, hurt the
credibility of your company. Furthermore, make sure that the logo
you design for the award looks professional. If it doesn't, not many
webmasters will want to display it in their sites.
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