Improve the Link Popularity of your site
6) Writing articles and allowing them to be re-published
This is by far one of the best ways of improving the link popularity
of your site, and one of my favorites. Whenever I write an article
on search engine placement, I first publish it in my newsletter and
then I publish the article in my site as a separate web page. I also
submit it to the following article submission sites:
Many webmasters and ezine publishers frequent these article
directories in search of articles. Submitting my articles to these
directories gives them the opportunity of re-publishing my articles.
While I have had some success with each of the above directories, by
far the best among them is the
Now, at the end of each article, I mention that people are free to
re-publish the article as long as they include my resource box (i.e.
my bio) at the end of the article. I always include the URL of my
site in the resource box. This means that whenever someone publishes
one of my articles in his/her web site, I have another site linking
to my site. Also, many ezine publishers archive their ezines in
their web sites. If they have re-published my article in a
particular issue, I again get a link.
Writing articles is also an excellent viral marketing tool. As some
webmasters and ezine publishers publish my articles, other
webmasters and ezine publishers will read my article. Some of them,
in turn, will publish my article, which will again be read by other
webmasters and ezine publishers, some of whom will publish it... and
Also, since only web sites related to mine would be interested in
publishing my articles, all these links tend to come from related
sites, which, as I mentioned earlier, are more valuable than links
from unrelated sites.
Writing articles, of course, has another very important benefit - if
you write good articles, it makes you known as an expert in your
field. This helps to improve your credibility, which makes people
more comfortable about buying your products or services.
Some notes about writing articles:
i) I have learnt through experience that some webmasters will
publish other people's articles and will display the complete
resource box but will not link to the URL mentioned in the resource
box. In order to prevent this, you need to explicitly state that the
article can be published only if the URL mentioned in the resource
box is linked to your site.
ii) Your resource box should not be too long - it should be no more
than 6 lines long, formatted at 65 characters per line. Otherwise,
other webmasters and ezine publishers will hesitate to publish your
7) Submitting to the directories
This is by far the most important step as far as improving the link
popularity of your site is concerned. As I mentioned before, what is
important is not only the number of links to your site, but also the
quality of the links to your site. No links are as important as
links from some of the major directories like Yahoo!, the Open
Directory etc. However, Yahoo! currently requires a payment of $299
per year in order to list any commercial site. Paying them $299 per
year just to improve your link popularity is probably not cost
effective. But, the Open Directory is free, and you should
definitely get your site listed in the Open Directory.
Also, you should submit your site to as many of the smaller
directories as possible. You can get a list of such directories
to Article Index