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Improve the Link Popularity of your site (cont'd)

8) Exchanging links with other webmasters

The single-most effective way of improving the link popularity of your site is to exchange links with other webmasters who have sites which are related to yours, but are not direct competitors. This is called reciprocal linking.

However, the problem with this method is the sheer amount of time it takes if you were to do it manually.

If you decide to do this manually, you can easily expect to spend hundreds of hours on this activity alone.

Here's what you need to do:

i) You need to use the search engines to find sites related to yours that are not direct competitors by typing in some keywords that are related to your site.

ii) You also need to find sites that link to your competitors.

iii) You need to visit these sites and see if they actually exchange links.

iv) If you decide that you want to exchange links with a particular site, you need to find out exactly how it wants you to link to it from your site.

v) You then need to manually add a link to this site in your site.

vi) Then, you need to find out the email address of the owner of the website and send the owner a personalized email requesting that he/she adds a link to your site in return.

vii) In many cases, you will not be able to locate the email address of the owner simply because the owner has not published any email address on the site. In that case, all the effort that you had put into evaluating whether or not the site is suitable for exchanging links will have been a waste of time.

viii) If you do manage to locate the email address, you need to send a personalized and customized email to the website owner.

ix) You then need to wait and see whether this site is willing to exchange links with you.

x) If the site is not willing to link to you, you need to remove the link to the site from your site. Once again, all the effort that you had put into evaluating the site, linking to it and sending an email to the owner will have been a waste of time.

You have to repeat the same process all over again for the next site that you want to exchange links with.

Obviously, there has to be a better way. And there is!

Luckily for you, I have developed a ground-breaking new software called LinkExplore that completely automates the entire process of exchanging links with other website owners, thus saving you hundreds of hours of your time.

I had originally developed the software for my own needs but later decided to make it available to other website owners as well.

Click here to learn more about the software.

Article by Sumantra Roy. Sumantra is one of the most respected and recognized search engine positioning specialists on the Internet. For more articles on search engine placement, subscribe to his 1st Search Ranking Newsletter by sending a blank email to or by going to


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