Overture Tips and Suggestions
1. Write an Ad for EVERY Keyword. Don't be lazy. Take the time and
do this right. No one has every made their millions by taking the
2. Use the Keyword that the add is for in EVERY AD. Yahoo's Engine
BOLDS your keyword to make it stand out. I just see that MSN now
LINKS your Keyword in every Ad! This means you get more chances for
your ad to be clicked if you put your keyword in the ad. This is
another reason you need to write an ad for every keyword!
3. You get a little more room and flexibility in writing your
Overture ads. You aren't tied in to that 3 line box like AdWords
has. BUT it is VERY IMPORTANT to say what you mean at the BEGINNING.
Many of the users of Overture CUT OFF YOUR ADS and put a .... If you
wait till the end to say what you are selling, it might get cut off.
4. If you are in the top 5 positions, you get a little bonus. For
Yahoo's Engine, you get listed TWICE on the homepage if you are in
positions 3-5. You will get listed on the SIDE and AT THE BOTTOM.
Check it out! The ads are the same for 3-5 as the very bottom under
the results. This used to be the same on MSN, but they are now
repeating ads 1-3 AT THE TOP and AT THE BOTTOM. Therefore if you are
not in 1-5, you are missing out on FREE exposure.
5. Check, Check, Check, Monitor, Check, Monitor, Check. Don't create
your Overture account and then leave it. You should go in at least
once a week and make sure you are still in the position you want to
be. You need to check your competitors and see what they are doing.
You need to write down every time you think of a new keyword and add
it to your campaign. Every time you launch a new product/service,
tweak the ads that need to reflect it.
6. Be creative! Make Overture ads for Specials you are running on a
product. Are you offering Free Shipping? Tell them in the overture
ad! Are you giving away a prize? Promote it! Use it for things that
no one else is!
Kobesent Solutions ..:.. Internet Marketing and Promotions
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