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Writing for publicity
Building your reputation online is one of the most important things
you can do to aid the success of your Internet business.
One of the most popular ways among the top Internet gurus to do this
is to provide highly useful, interesting and profitable information
to people interested in your industry.
When people see you as a provider of good information that they can
use and profit from then your reputation and the reputation of your
company becomes more credible. When this happens people will be more
likely to buy your products and services or indeed the products or
services you recommend them.
One of the best and fastest ways to get the name of your company and
your own name spread on the web is to begin writing articles for
other ezines and websites or indeed just submit previously written
articles to them.
If your articles are of good quality and informative then ezine and
website publishers will be interested in them and your work could
end up being published in endless ezine editions and hundreds of
Not only will this increase your credibility but it could also
result in 1000's more visitors, this is because at the end of all
your articles which you allow others to publish will be a link back
to your site. Don't forget also that if lots of your articles are
published on websites then your link popularity will improve
drastically. This in turn will result in higher search engine
rankings in Google and the other engines which use link popularity
as a ranking factor, this of course means lots more visitors and
Take AKA Marketing.com for example, we're only a new site, might be
news to some of you but we are. We launched in late April (02) if I
remember correctly. We've already had articles published in two of
the most popular ezines available for webmasters on the Internet.
These are Webpronews and Sitepronews. Our Yahoo submitting tips
article was published in Webpronews and our Banner design tips
article was published in Sitepronews a week or so later. Update -
This article has since been published in Webpronews.
These publications have a lot of subscribers, easily well over a
million between them. For our troubles we received a couple of
thousand free visitors over the day of publication and for a couple
of days after the original publication. All we did was send in two
articles which were already published for all our regular visitors
to view and read on www.akamarketing.com. Hopefully with the above
example in mind you can begin to realize the power of writing and
distributing articles for others to use over the web. Hence this
article is your guide to getting published on the web.
First of all you've got to make sure your article is properly
formatted. By this I mean readable, if it's not readable then it
doesn't matter how good your article is because no busy ezine
publisher will bother to format it for you, that's your job.
Before we continue I've to admit that I have fallen down on this
point. Recently I submitted to article_annouce a Yahoo group for you
guessed it announcing your article to ezine publishers and other
people looking for content. Article_annouce is the biggest group of
its kind on the web with over 2000 members. Unfortunately Shelley
Lowery the group moderator emailed me a while later saying my Yahoo
submitting tips article was rejected. It turns out that the copy I
sent to her was unformatted and all over the place. This is the same
informative article that Webpronews editors felt was good enough to
send out to over 800,000 subscribers, so it was a good article.
However it wasn't formatted so it wasn't accepted and nobody in that
group got to see it, that time anyway (it was accepted a few days
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