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Writing for publicity
continue onto bylines (aka resource boxes). These are the couple of
lines included at the end of your article, this is what you get in
return for allowing people to use your work. Pretty much the same as
an email signature, the idea is to attract people to visit your site
or email you to find out more about your product. I usually use
"Article by David Callan -
David is the webmaster of
Visit his site for free articles and tutorials focusing on Internet
marketing and website development issues."
My resource box is quite small, you can get away with another line
or two in most cases. Try however to stick to four or five lines if
After your articles are written and before you go searching for
places to submit them to you can do certain things on your website
to help them spread. Basically you just tell people they can use
your article if the like, do this by including a little note at the
end of your articles similar to the publishing guidelines given
above. You could even tell your visitors that your articles can be
reproduced on your home page. If your site is busy and in an
industry with lots of ezine publishers around like Internet
marketing then this could help spread your articles very quickly
Finding places to submit your articles on the web is not hard, it
does however take time. The best places to start are likely to be
the free content directories and articles.
I however like to start by simply searching for sites which are
looking for your articles. This is a much slower process and the
visitors you get will be few compared to being published in a
popular ezine. I prefer submitting to sites over directories first
because this helps my search engine rankings. I know this because
most of the ezine directories use CGI generated pages when fetching
articles from their databases, Google and the other engines can't
read these pages so I might as well submit to individual websites
first to give Google the chance to spider my articles and register
another few inbound links for me.
When searching for sites that are looking for articles on your
industry use the following URLs:
The text in red is your keyword(S), change this to match the type of
articles you write. You should also try any other keywords you think
people looking for articles would use. You'll find however that the
above URL's will turn up loads of places that are interested in your
articles either for websites, ezines or both.
Go to these sites and confirm that they're looking for articles on
your industry. Send your articles into them, two or three at a time
at most. Don't send more than this as your emails might be
considered as spam which nobody likes.
Make sure you've both your publishing guidelines and resource box
included with all your article submissions.
The sites you submit to should go into a mailing list. The mailing
list should contain the article submit email address, the address of
the site and the name of the webmaster if known. The next time
you've articles to submit you can use a mailing program. You can use
this along with your mailing list to send emails with your articles
in them to multiple webmasters, this will save hours of time.
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