Search Engine Optimization
However using the keywords tag in conjunction with other areas of
your page can help your ranking. Imagine for example if your main
keyphrase was "Internet Marketing Articles" and someone typed in
that phrase in a search engine that supports meta tags. The search
engine would search its database, see that you have the keyphrase
"Internet Marketing Articles" in your title tag and a few times in
the body of your page, then it will take into account that you have
"Internet marketing articles" in your keywords tag too.
So alone keywords/keyphrases in a keywords meta tag will not give
you extra relevancy. It will however help to reassure search engines
that a page is relevant to the words being searched for.
Regarding the meta description tag, this is what some search engines
use when your site is returned in the results for a certain search
term. Without it search engines could take the first few lines of
code from your page, which mightn't appear so good to the searcher.
Hence you should always put a short 10-20 word description of your
page in this tag. Make sure your most important keywords are at the
start of your description because some search engines will truncate
it to suit their own needs.
Don't stuff it with keywords, it's more important for the
description to sound right and professional than to have it filled
with keywords. Imagine doing a search for something and the site
ranked number 1 had a description filled with keywords. Would you
click on it? I wouldn't. The bottom line is that description tags
will be read by searchers so make sure it doesn't sound
unprofessional or just plain stupid.
Where else can I include my keyphrases?
The first few lines on a page are now extremely important and nearly
all search engines look at these lines for keywords and phrases. A
good idea is to place a slightly altered and extended version of
your title tag here, which includes your targeted words once or
The reason why I haven't included longer keyword rich lines at the
start of my pages is that they affected the design of my site and
made it look less professional, this is because I use tables. I
could have put the longer keyword rich lines in at the start of my
tables, but these would appear way down the HTML and wouldn't have
the desired effect.
The main body of text is of course very important in establishing
the relevancy of a page. You should have a keyword/keyphrase density
of about 3-7%. Keyword density means the number of keywords as a
percentage of total words on a page (excluding HTML tags). Don't
repeat keyphrases one after another because the search engines will
think you are spamming and your page will not be ranked well.
You should have section headings which contain your target words
inside <B></B> bold tags and
<h1></h1> heading tags as most search
engines will look for text in these tags and will give words inside
them extra relevancy.
You should also place you target words in the ALT image tag.
ALT="AKA Marketing logo - number 1 for Internet marketing
This will help increase you keyword density somewhat, to what extent
however I'm not sure.
You should also name your pages and if you can directories with your
keywords in them, for example the name of this page is
''search-engine-optimization-guide-4.html''. I have separated the
words with hyphens as search engines can identify them easier this
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