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7. Ineffective and Unethical Promotion Methods



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7. Ineffective and Unethical Promotion Methods

This article discusses some ineffective and/or unethical website promotion tactics.  I talk about them here so that you won't waste your time with them.


Spamming

If you're like me, you're sick and tired of receiving hundreds of spam messages in your mailbox every morning, and you would not consider buying anything they had to offer, even if it's something you really wanted.

Needless to say, spammers are not the most decent people in the world, and it comes as no surprise that many of them are also scam artists posing as eBay or PayPal to steal your credit card information. Everyday inexperienced and unsuspecting internet users continue to fall prey to unscrupulous characters from the dark corners of cyberspace.

While spamming is not a completely ineffective promotion tactic, I don't recommend it as a way to promote your site at all. Not only is spamming highly intrusive and unethical, but it could also get you into a lot of trouble. Just imagine how many people you'd have to anger to make a sale or to get a visitor to your site. The search engines will ban your site when they find out that you have been spamming. Various laws are now being made to prosecute spammers.


Pop-up/Pop-under Traffic Schemes

Have you seen ads offering "1,000 visitors for $9.95"?

Consider this: many companies are willing to pay up to $10 or more for every visitor they get through pay-per-click programs offered by Google and Overture.  Why wouldn't they spend their $10 to get 1,000 visitors through pop-up and pop-under ads, instead?

Perhaps they're smart enough to realize that the 1,000 "visitors" they would get from having their sites displayed in pop-up and pop-under windows are worth less than the one targeted (and real) visitor they get from Google AdWords or Overture.

While not necessarily unethical, pop-up advertising is no longer as effective as it used to be. Most web surfers find pop-ups annoying and intrusive, and many now use pop-up blockers to avoid them. Even those who don't have blockers installed on their browsers have grown accustomed to instinctively close pop-ups and pop-unders without taking a glance at them.

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