website promotion search engine optimization free web tools search engine submission free website templates
A Free Resource for Website Promotion,
Search Engine Optimization and Web Tools
Google
Bookmark Us!

Ineffective and Unethical Promotion Methods (cont'd)

A pop-up exchange is a program that allows members to show pop-up windows linking to one another's site. As a member of the exchange, your site would display a pop-up linking to another member's site every time someone visits your site. There is usually an exchange ratio involved. A 2:1 exchange ratio means that for every two pop-ups you show on your site, your pop-up would be displayed once on someone else's site.

Pop-up exchanges aren't especially effective for the reasons mentioned above. Furthermore, they are vulnerable to cheaters who use automated methods to fraudulently inflate their credits.


Surfing Exchanges

Surfing exchanges are programs where you surf other people's web sites to get others to surf yours.

In start-page exchanges you to set your home page to a special URL on which another member's site will be displayed every time you start your browser. Alternatively, you may simply bookmark the URL and receive credit every time you visit it.

Click exchanges allow you to earn credits by clicking on other people's links. There is usually a 20- or 30-second timer that counts down the required amount of time you must spend on the site. In return your link will be exposed to other members to click on.

Like pop-up exchanges, these schemes will get you traffic just for the sake of getting traffic-- little of it will be of any use. Most people who join these programs are more interested in accumulating credits rather than looking through your site. Many run several traffic exchange programs simultaneously (in different windows) to gain credits on multiple programs rather than exploring a site that they're supposed to explore.


Link Farming

A link farm is a website that has little or no original content and is created for the sole purpose of exchanging links with other websites. Like free-for-all (FFA) pages, link farms have nothing but links to other websites. Link farming has flourished in response to the growing emphasis on link popularity for search placement by many search engines.

Never exchange links with a link farm. Many search engines will penalize or even ban your site for linking to them. Obviously, you have no control over who links to you, so you cannot be penalized when link farms link to you. But linking back to them is another story.

Free-for-all (FFA) sites allow anyone to post links on their pages. FFA's generally don't require you to link back to them, so listing your site on FFAs will not hurt your rankings. However, link popularity is not so much as about the sheer number of links to your site as it is about the number of quality links to your site. Search engines are smart enough to tell which links are relevant and which aren't. Securing a handful of inbound links from qualified sites will do you more good than having your site listed on a thousand FFAs.


Page:   1  |  2
 

Google





Copyright 2005 Nexus Communications. All rights reserved.